League of Legends
League of Legends is the most popular game and the most widely viewed e-sport in the world. The 2020 World Championship had almost 4 million obsessed fans who tuned in to watch. So when the agency I worked for created a first-of-its-kind customizable screensaver for Riot Games, I knew I had to deliver copy for the site that respected the digital world these players spent so much time inhabiting.
Munchkin Grass Fed Infant Formula
Moms are more discerning than ever about what they give their babies – they go to the ends of the earth to find healthful, organic products. So when I was tasked to tell moms why infant formula from grass-fed cows in New Zealand is best for their little ones, I realized they had something in common with the brand.
“You go to the ends of the earth for your baby. So do we.”
Zoetis Petcare
Zoetis Petcare (owned by Pfizer) is the largest petcare pharmaceutical company in the world. I was brought on to give this trusted animal-loving brand a touch of humanity.
The Woofice
This microsite was created for Zoetis Petcare, a Pfizer-owned pet pharmaceutical company to promote pets in the workplace. I scripted a fun The Office-inspired video and created this cool handout to help workers convince higher-ups to let their furry friends join them at their desks.
Watch The Woofice
Found Animals Foundation
Animal shelters microchip their pets to keep them safe and they buy these microchips from vendors. Found Animals Foundation is the perfect vendor: they’re a non-profit, they run shelters of their own, and their chips are cheaper than any of their for-profit competitors. Unfortunately, they weren’t having the impact they wanted. So I helped them connect with their audience by making their communications a bit more simple and a lot more fun.
Prosum IT Staffing Services
Few CEOs who need IT staffing services know much about IT. And a grand total of zero IT staffing services are able to communicate what they do in laymen's terms. This was a great opportunity for me to take complex, convoluted, technical information and help Prosum be the first company to speak simply about how they can help their customers.
At Sunset Studios
At Sunset Studios is a block of creative office spaces in the heart of Venice Beach. An agency I worked for actually had a cool studio in this building, and I think we made them a site as some kind of trade. Hey, it turned out pretty cool, and it’s something for the old portfolio, right?
Visit atsunsetstudios.com
K-9 Courage
The K-9 Courage Program provides financial and product donations that support retired police and military K-9s. Not only did I write the copy on their website, but I also wrote, directed, and edited the videos as well.
Law Offices 1250
When some prominent Beverly Hills lawyers needed help finding other prominent lawyers to rent out office space, I wrote the copy that helped lure them into the building.