What started as a year-in-review edit for an internal adidas meeting quickly turned into a go-to piece of brand storytelling. adidas WHS wanted to spotlight their biggest wins across retail with sporting goods stores, online partners, you name it. The final reel impressed senior leadership so much, it’s now been used secure buy-in for bigger retail collabs and even became a tool for recruiting top talent to the WHS team. It’s been making the rounds ever since, and I’ve been asked to return to the edit bay for more.