Dr. Martens Presents
With the help of local directors, we documented the true rebellion engrained in the Dr. Martens brand by passing the mic to new voices from the community, showcasing how cultural moments are made at their live music events – while ensuring all the narratives fit into one cohesive story in the voice and tone of the iconic shoemaker.
adidas Title IX
To celebrate and honor the 50th anniversary of Title IX, adidas asked us to concept and produce high-profile, impactful and newsworthy events, with corresponding creative assets, to further express their commitment to making sport equal for all.
adidas Terrex AX4
The longest day of the year is a gift to us all; it changes our perception. Gives the sensation that time has actually slowed. The feeling that we can do more, reach higher, go farther, achieve more. Actually get out and connect with nature, and be with those we love the most.
For the Summer Solstice, we created an influencer social post and email campaign that inspired wanderers and explorers to make the most of every step they take.
Sorel Brand Repositioning
I wrote, directed*, and edited this anthem as part of a larger brand repositioning strategy that I helped shape – an inspiring call to action that would inform Sorel’s next three seasons of work. This anthem built a powerful narrative that honored its roots as a boot brand, igniting excitement and rallying people to embrace the Sorel lifestyle they know and love, pushing them to get out there whenever and wherever adventure calls.
*VO direction & clip selection. This internal edit features clips from other commercials, brand films, and found footage.
X-ALT Sell-In Video
XALT gamifies sports broadcasts, evolving how audiences engage with live events across mobile, web, and interactive TV. The immersive experiences they offer promise to attract new audiences, command sports fans’ attention, and create monetization opportunities like never before.
I wrote, directed*, and edited this sell-in video, designed to inspire investors and help raise crucial funding that would get them to market.
*VO direction & clip selection. This internal edit features clips from other commercials, brand films, and found footage.
Mostest Rebrand
Formerly known as Gthr, this startup hit the wedding scene with tech that made party planning a breeze without compromising on hosts’ very specific tastes. But the Gthr vibe wasn’t speaking to their It-girl clientele and they had bigger dreams than “I do” celebrations. Milestone anniversaries, spontaneous kickbacks, another trip around the sun, even work events – they wanted to do it all. So we hooked them up with a rebrand that could bring them from startup to scale.
Meet, Mostest. In addition to naming & voice & tone development, I created this fun edit. We carved out a true whitespace for the brand, sending it soaring into the next stage of growth.
adidas Sizzle Edit
The adidas WHS team wanted a sizzle reel that brought together all their teams highlights from the past year with partners like Amazon, Footlocker, Champs, Soccer.com, Kohl’s, JD Sports, and Dick’s Sporting Goods. The goal was to get everyone hyped about the amazing work they’ve done and to keep that energy going into the next year. They loved the video so much, they keep coming back for more.
We The Best x Snipes
GRAND OPENING
When DJ Khaled asked us to throw a Grand Opening event for his legendary WTB x Snipes concept store, we knew we had to pull out all the stops and end the reputations of all others. If you live in the area and didn’t come through, you missed out on the cultural event of the summer.
We brought the Miami community together for a full day of giveaways, mystery appearances, exclusive apparel drops, footwear customizations, and, of course – legendary performances.
adidas Superstar 82
art direction
adidas MSE Playbook
When adidas works together with leaders, partners, and organizations around the world to help underserved communities rise, the ripple effects can truly contribute to shaping a better future for all.
We worked with the iconic footwear and apparel brand to unite their global team’s efforts under one sound strategy the entire organization can follow.
Sport has the power to change lives. And now it has a playbook –
The Make Sport Equal Playbook.
Reebok Global Town Hall
Amid the COVID pandemic, Reebok – newly acquired by Authentic Brands Group – needed a digital town hall that would break through the screen and reassure employees at home about their future with the company. Working from notes leadership provided, I crafted speeches for Reebok executives, helped concept dynamic visuals, and shaped a feature film-length online experience that combined leadership insights, employee stories, and sleek motion graphics. Streamed to the global team, this wasn’t just a presentation – it was a high-energy rollout of Reebok’s new brand strategy that got employees hyped about what was to come.
Free Public Wines
I concepted, directed, and edited these videos for Free Public Wines to showcase your ability to bring wine in a can absolutely anywhere.
Allbirds Brand Positioning
Climate change is the biggest threat humanity faces – and the Allbirds brand is at the forefront of the fashion industry’s efforts to save our natural world.
The bigger the brand becomes, the bigger the impact it will have – as long as they grow in the right ways. We worked with Allbirds on their brand repositioning to serve that one purpose – effectively pioneering a net-zero future, fundamentally reimagining the way shoes and apparel are made.
Feature Film
CAN'T SEEM TO MAKE YOU MINE
Co-writer, director, editor
NYC Premiere 12/1/23 – Regal Union Square
PDX Screening 12/6/23 – Hollywood Theater
LA Screening 2/17/24 – Lumiere Cinema
FilmFort 3/23/24 – The Flicks
Local Sightings 9/22/24 – NW Film Forum
A man who was just released from prison tries to make amends with his ex and become a father to his 6-year-old son. Starring Lindsay Burdge, Zachary Ray Sherman, and Jessica Barr.
Oregon Energy Fund
Oregon Energy Fund is a nonprofit that helps people who can’t pay their bills on time. When they needed content to send their donors that would tug on their heartstrings and get them to cough up a bit of dough – I wrote, directed, and edited this brand manifesto for them.
Banfield Pet Hospital
Banfield saw an opportunity to build an emotional connection with consumers by showing that they understand the incredible, unbreakable bond between pet parents and pets.
From development through post, we created a campaign leaning into the bond between pets and humans with a humorous spin, leading to a spike in brand awareness and loyalty.
Patelco Credit Union
Patelco’s outdated branding and use of stock imagery weren’t doing the credit union justice. Their members have genuine love and an authentic connection to the brand and the people who work there. So when they asked us to come with a brand campaign, we knew we needed to put their customers front and center.
I wrote, directed, and edited 10 of these videos, all shot over a single week.
Oregon Secretary of State
With voting under attack like never before, the Oregon SOS needed an unprecedented campaign to combat misinformation that could reach across political lines. We saw the challenge as an opportunity to confidently raise awareness about our state as a leader in voting access and security—something all Oregon voters could feel good about.
munchkin grass fed
Moms are more discerning than ever about what they give their babies – they go to the ends of the earth to find healthful, organic products. So when I was tasked to tell moms why infant formula from grass-fed cows in New Zealand is best for their little ones, I realized they had something in common with the brand.
“You go to the ends of the earth for your baby. So do we.”
The Pet Effect
Sure, pets are cute and adorable. But there’s another reason they’re amazing: science. New research says that pets actually make us healthier. My brief – change the conversation by raising awareness of the real scientific benefits of pets and make it fun.
White Horses Surf Magazine
I’m not dead yet, but I have been known to be a ghost(writer). Most of the articles I write are for brands, but I had a lot of fun ghostwriting this article for illustrator Jonas Claesson that appeared in one of my favorite surf publications, White Horses Surf Magazine.
Be Independent of Time
Red Clouds Collective goods are designed for people who value quality products that meet the needs of yesterday, today, and tomorrow. We worked with the brand to craft a brand video that embodied that ethos – making goods and living a lifestyle that actually improves over time.