Formerly known as Gthr, this startup hit the wedding scene with tech that made party planning a breeze without compromising on hosts’ very specific tastes. But the name Gthr and their whole vibe wasn’t speaking to their It-girl clientele and they had bigger dreams than “I do” celebrations. Milestone anniversaries, spontaneous kickbacks, another trip around the sun, even work events – they wanted to do it all. So we hooked them up with a rebrand that could bring them from startup to scale.

Meet, Mostest.  In addition to naming, voice, & tone development, I created a fun edit to introduce them to the world. We carved out a true whitespace for the brand, sending it soaring into the next stage of growth.