adidas Superstar 82 NYC Photoshoot

As the lead creative on this project, I art-directed a gritty, hyper-local shoot positioning the Superstar 82 as a timeless icon for 90s/00s fashion outsiders. The brief called for anti-hype energy rooted in NYC’s downtown edge, so I grounded the visuals in real locations across Little Italy and the LES.

DJ and animator Stonie Blue and photographer Francinia Casimero brought authentic creative energy to the lens. The result was a moody, editorial-style set of images.