adidas Terrex AX4

adidas Terrex AX4

The longest day of the year is a gift to us all; it changes our perception. Gives the sensation that time has actually slowed. The feeling that we can do more, reach higher, go farther, achieve more. Actually get out and connect with nature, and be with those we love the most.

For the Summer Solstice, we created a campaign that sent influencers on exciting adventures, inspiring their followers by showing how they used the gift of time on the longest day of the year.