For Happylucky’s first-ever collaboration with Stanley, we launched the All Day soft cooler collection with a lifestyle-led campaign that introduced Julienne and Madeleine as more than just gear. We gave them full-on personalities and a visual identity rooted in flash-lit still lifes, relatable everyday moments, and cultural styling cues. What started as a single campaign quickly sparked an ongoing creative partnership, shaping how Stanley shows up across retail, social, and beyond.