MSE Playbook

MSE Playbook

I wrote the global Make Sport Equal playbook for adidas – the strategic framework that guides how the brand advances access, equity, and safety in sport worldwide. From the foreword to the messaging pillars, community deep-dives, and activation roadmap, I built a story-first structure that puts people at the center. The language is clear, human, and built to be used, so teams across the world can move together with purpose and make real, measurable impact.