Amid the COVID pandemic, Reebok – newly acquired by Authentic Brands Group – needed a digital town hall that would break through the screen and reassure employees at home about their future with the company. Working from notes leadership provided, I crafted speeches for Reebok executives, helped concept dynamic visuals, and shaped a feature film-length online experience that combined leadership insights, employee stories, and sleek motion graphics.

Streamed to the global team, this was a high-energy rollout of Reebok’s new brand strategy that got employees hyped about what was to come.