For the NBA Playoffs, adidas Basketball tapped Happylucky to create two immersive retail experiences that turned product drops into fully branded worlds. At the Target Center, we brought Anthony Edwards’ Man Down campaign to life with a cinematic crime scene activation featuring evidence boards, shattered backboards, and a dunk reenactment zone that sold out the AE 1 Low “Tie Dye.” In Cleveland, we launched Donovan Mitchell’s D.O.N. Issue #7 with the nICE CREAM SHOP – a sugar-rush retail fever dream with oversized props, vintage freezer displays, and free scoops of Mitchell’s own ice cream. Both activations blended storytelling, culture, and retail strategy to move product and make noise.